Graphic design involves the creation of visual content to communicate messages, ideas, or information effectively through visual elements such as images, typography, colors, and layout. It encompasses a wide range of mediums and applications, from digital media to print materials, with the goal of conveying a specific message or concept visually.

1. Typography
• The art of selecting and arranging typefaces (fonts), font sizes, spacing, and layouts to enhance readability and create visual impact.
2. Color Theory
• Understanding the psychology of colors, their combinations, contrasts, and effects to evoke specific emotions, create emphasis, and establish visual hierarchy.
3. Layout and Composition
• Arranging visual elements in a cohesive and aesthetically pleasing manner to guide the viewer's eye, maintain balance, and create a visual flow.